Friday, June 25, 2010

ALA 2010 Advocacy

Frontline Advocacy is a new resource for all librarians -- the key is that anyone can be an advocate for libraries, regardless of your position. Thanks to the vision of ALA President Camila Alire, there is now an online toolkit for anyone to develop advocacy skills for libraries. She charged attendees at the Friday afternoon pre-conference to conduct at least two frontline advocacy trainings sometime durin 2010.

Check out Advocacy University at http://www.ala.org/frontlineadvocacy

ALA 2010

Unconference ALA ... about 50 librarians met to unconference -- six topics were selected to discuss and present a 5 minute summary of the discussions. Topics included Digital Divide, Change, Mobile Web, Service Trends and Employment.

I was involved in the Change discussion -- stages of change, how to create change, proactive change, and change is slow. Overall summary is that change does take time, flexibility, consideration of needs (staff, system, end-users), and conversation. It is better to be looking to the future and trends, identify ways to initiate change in order to create change that works -- not just change because an event requires it.